The Influence of Social Media Marketing In Rural Area: An Empirical Study on the Basis of Demographic Factors of Consumers

Journal Name: 
Indian Journal of Research
Vol. 6 - No. 2
Author Name Designation Organization
Jojo Joy
M. Sulaipher

Social media is the best opportunities accessible to a brand for connecting with the potential customers. The purpose of the paper is to look at the influence of Consumers' demographic factors in social media marketing of rural Kerala. There by perceiving the effectiveness of social media marketing among rural individuals. The paper also summarizes research limitations as well as the work contribution and future research guidelines.