Awareness And Satisfaction About Priority Sector Lending Schemes Of Commercial Banks Among The Beneficiaries In Coimbatore District

Journal Name: 
Journal of Banking, Information Technology & Management
Vol. 14 - No. 2
Author Name Designation Organization
Sijo P
S. Dhanaraj

Bank Play the role of considerable economic significance as intermediaries in mobilizing public savings and channelizing the flow of funds for productive purposes, keeping on the process of the economic growth of the country. Bank lending is one of the primary functions of commercial banks. Priority sector lending is an important part of commercial bank's lending, where the banks are expected to 40% of their net credit to the priority sector. This article gives an insight in to the sectors of economy which qualifies as priority sector. This study has been conducted among the 180 beneficiaries of priority sector lending with an aim to assess their level of awareness and satisfaction about the services offered by the commercial bank. Primary data collection through bilingual questionnaire has been carried out during July 2016 - September 2017 for the study purpose. In order to have a better understanding about priority sector lending, all the features or eligible categories are given in detail. Findings of the study indicate lower level of awareness, and points out importance of adequate measures to create awareness about priority sector lending.